Generative AI and Deepfakes: Navigating the Future of Synthetic Media

Explore the transformative power of generative AI and deepfakes, and understand their societal, political, and business impacts.

Location: London

Partner: London Consultants Royale Limited

Impact

Societal Impact

  • Explore how generative AI is reshaping media and entertainment.
  • Understand the ethical concerns around synthetic media.
  • Case Study: Deepfakes in the entertainment industry.

Business Impact

  • Learn how businesses are leveraging generative AI for innovation.
  • Understand the threats posed by deepfake technology.
  • Case Study: AI-driven content creation in marketing.

Political Impact

  • Analyze the influence of deepfakes on political campaigns.
  • Examine strategies for regulating AI-generated content.
  • Case Study: Deepfakes in political advertising.

Course Overview

Introduction:
In the rapidly evolving landscape of AI, generative models and deepfake technologies are transforming media creation and consumption. This workshop offers a comprehensive understanding of these technologies, their applications, and their significant implications for society, politics, and business.

Objectives:
By the end of this 3-day workshop, participants will:

  • Understand the fundamentals of generative AI and deepfakes.
  • Explore the societal, political, and business impacts of these technologies.
  • Gain practical insights into creating generative content.
  • Develop strategies for ethical and secure use of AI.

Training Methodology:
The workshop will include lectures, interactive discussions, case studies, and hands-on exercises, providing participants with practical knowledge and skills.

Who should attend?
This workshop is ideal for technology leaders, policymakers, media professionals, and others interested in the implications and opportunities of generative AI and deepfakes.

Organisational Impact:
Organizations will benefit from:

  • Increased awareness of AI technologies and their implications.
  • Strategic insights into leveraging generative AI for innovation.
  • Enhanced capacity to address ethical and security challenges posed by AI.

Personal Impact:
Participants will:

  • Acquire a deep understanding of generative AI and its applications.
  • Gain hands-on experience with AI tools and techniques.
  • Enhance their ability to lead AI initiatives within their organizations.
  • Build a network of professionals in the field of AI.

Course Agenda:

Day One: Introduction to Generative AI and Deepfakes

  • Overview of generative AI technologies.
  • Deepfakes: Technology and tools.
  • Societal impact: Media and entertainment.
  • Case Study: Identifying deepfakes in media.
  • Ethical implications of AI.

Day Two: Exploring the Impact of Generative AI

  • Business impact: Opportunities and threats.
  • Political impact: Influence on campaigns and policy.
  • Socio-economic impact: Labor markets and cultural dynamics.
  • Case Study: AI in political advertising.
  • Formulating ethical AI strategies.

Day Three: Tools, Techniques, and Future Directions

  • Generative AI tools and techniques.
  • Hands-on workshop: Creating and detecting deepfakes.
  • Emerging trends and future challenges.
  • Case Study: The evolution of deepfake technologies.
  • Drafting a policy statement for generative AI.
  • Project presentations and discussion.
  • Course evaluation and certificates.

What will I learn?

  • Fundamentals of generative AI and deepfake technologies.
  • Impact of generative AI on society, politics, and business.
  • Practical skills for creating and detecting AI-generated content.
  • Strategies for ethical and secure use of AI.

Assessment and Certificates

Participants will complete projects and assessments throughout the workshop. Certificates will be awarded based on successful project completion and active participation.

Eligibility

This workshop is open to technology leaders, policymakers, media professionals, and others interested in understanding and leveraging generative AI and deepfakes. No prior AI experience is required.

Instructors
Dr. Mustansar Ali Ghazanfar

Dr. Mustansar Ali Ghazanfar (MAG)
PhD, MBA, MSc, BSc
Associate Professor UEL

Dr. Mustansar Ali Ghazanfar is a renowned expert in AI with extensive experience in leveraging AI for business innovation and strategic growth.

Dr. Shakira Ghazanfar

Dr. Nadeem Qazi (MAG)
PhD, MSc, BSc
Sr. Lecturer UEL

Dr. Nadeem Qazi is a renowned Ai expert with extensive experience in leveraging Deepfake. Currently, he is leading various EU funded projects in deep fake.